EYEPOP
Using blind box culture to increase eye care compliance. Creating a new system of eyesight checking, let more and more children can be interested in testing their eyesight regularly.
The characteristic of blind box theory is to select unknown results. When the result is not what you want, curiosity will push you to keep buying. The advantage of the blind box is that it breaks people's traditional buying habits. The thing that people bought was unlimited possibilities.
Problem
The number of myopia in the whole world is creasing. Especially people who aged 5-25 are increasing rapidly. More and more children are becoming myopia.
The biggest problem for myopia is that they will face the limitation of university majors, have low learning efficiency. Children will be not confident at school and malnutrition.
-
Ordinary methods of measuring vision will not only make children feel stressed, but also make the situation worse turning into a vicious circle.
-
For the new system, the blind box is surprising because it can not be seen, myopia is stressed cuz they want to see clearly. I combined the two extremes the process will let children discover more possibilities.
Vision agencies will provide professional vision testing technology.
Art toy studio will provide the most vivid characters and production.
In order to increase the flexibility of the store. I decided to add the new system to the pop-up shop.
Doing sketches of the blind box character, make sure the character can be attractive and unique enough that it is easy for users to recognize the new brand and the new system of blind box service.
The design concept of our store is to make the process full of mystery, so we designed blind box eyepatches to let children experience the possibilities from the beginning.
1. Here is the storyboard of the user experience.
3. You should pick one blind box eyepatch, when you decide which one to get then you can not change.
2. You will walk straight to the EYEPOP, completely ignoring the optical shop.
4. Let's pray that the pattern of the eyepatch is the one you like.
5. Enjoying the interesting eyesight checking process.
EYEPOP is a promotion app, not a service app.
When you download for the first time it will introduce EYEPOP to you.
The main design part is the reaction of each character that children can interact with. When you get a new character, you can check their identity card vividly.
Considering the users' comfortable experience, our store needs to make an appointment on the app in advance to ensure that everyone can enjoy the interesting process.
