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WHAT IF THERE ARE NO CALORIES IN THE WORLD
How can we redefine the unit of food？
People often rely on the calorie content on food packaging to get information for themselves, so that they can exercise and maintain their body proportions and physical and mental health. However, relying too much on the calorie numbers on the packaging will lead to the mechanization of people's thinking. If the unit of measuring food calories is turned into some actions, will there be interesting phenomena?
RETHINKING THE TAKEAWAY RICE BOX
This is a challenge. The content is the first product I threw away and make a redesign. There must be a takeaway rice box when ordering food in Chinese restaurants, so what other products can it be designed into?
I designed a takeaway dumbbell. It is quite interesting to change the human behavior of how to take it away. If the user does not use the handle to hold it, and make the rice box as the dumbbell, whether the user will start working out when he holds it?
STORYBOARD
Unhealthy work and rest schedules can lead to overeating, thereby neglecting the fat of food.
If you are given a stick to evenly place the food you want to eat on both sides of the stick and tell you that you need to lift them 100 times, you will start to rethink the calories of the food.
When calories are converted into exercise, people have already begun to exercise actively, and because of restrictions on exercise conditions, many people will choose healthier foods.
COLLABORATION
In New York City, the subway is not allowed for users anymore when users want to go to the restaurants. They need to walk to the destination. If you want to eat high calories food, then you have to walk for more time.
When you want to eat desserts. You should climb the stairs to get to the points and then you can be allowed to buy the dessert. High calories food will let you climb more stairs.
APP DESIGN
When you finish the mission, you can share the achievement on the app, and let others to challenge your records.
CAMPAIGN
If the action becomes a unit of food, then the main responsibility of my company is to create interesting actions. The promotional video tells everyone that our team will innovate the most interesting actions to visualize the calories of food. On the other hand, we will carry out the most rigorous testing for all foods, and we will not pack products for substandard products. Therefore, buying packaged foods produced by our company can guarantee health while also offering good health.
GOAL OF POSTURE UNIT
PRODUCT OF POSTURE
The bowling package is one example of the posture design. The main perspective is to show the user that how to interact with food and ourselves.
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